Isa Pontes

UGC Creator & Diretora Criativa

Organic advertising with elevated aesthetics — storytelling that connects brand and audience.

See work Investment

Hi! I'm Isa

I'm a Creative Director, Fine Art Photographer and Creator. I work as an Influencer and also create content for brands.

My strength is authenticity and creativity. I bring my background in cinema, art direction and visual arts to turn products into stories with aesthetics and intention. You take one look and see there's storytelling — it's not just showing the product, it's building a narrative that connects.

  • Storytelling
  • Art Direction
  • Film
  • Meticulous Editing

UGC

/juː dʒiː siː/ • noun

User Generated Content. Authentic material created to spark immediate identification. In my method, UGC stops being a homemade clip and becomes a piece of organic advertising with elevated aesthetics.

Why hire it? Humanization, objection-breaking and conversion.

IGC

/aɪ dʒiː siː/ • noun

Influencer Generated Content. Content by someone who already has presence and connection with an audience. In my method, IGC combines authority, narrative and elevated aesthetics — designed to build desire and trust, without feeling like an ad.

Why hire it? Reach, credibility and conversion.

Work

A curated selection of videos made for different brands in this UGC / IGC world.

Beauty

L'Oréal Paris
Dove
Pantene
Maquiagem
Elseve

Events

Natura Yoga
Mercado Livre
Top Girls Experience
Roda das Deusas

Fitness

Probiótica
Crossfit

Food

Café Onírico
Doces Bliss

Fashion

Pé de Algodão
Pri Joias
Atelie Cris Tavares

Health

Redoxon
Gino-canisten

Partnerships

Comu Delas

Diary of a photographer

Isaresponde
Bate Papo
Musa Day Afrodite Lançamento
Musaday
Projeto Metamorfose
Organizando acessorios
Dicas de Camera
See work on Instagram

Metrics

Instagram profile metrics — Isabel Pontes

Instagram

+3.2Kfollowers
+36.1Kviews

Audience

Brazil96.7%
Curitiba29.5%
  • 83.9% Female
  • 16.1% Male
  • 36.9% 18–24
  • 47.5% 25–34
  • 15.6% +35
TikTok profile metrics — Isabel Pontes

TikTok

+7Kfollowers
+17Kviews

Audience

Brazil99.4%
  • 78% Female
  • 21% Male
  • 54.2% 18–24
  • 35.9% 25–34
  • 9.9% +35

How the hiring works (UGC)

Average time: 7–12 days (depending on demand)

  1. Briefing & goals

    We align product, audience and campaign goal.

    Learn more ~10 min
    • You send the briefing, references, tone of voice and product info.
    • We set the goal (awareness/conversion), format (9:16) and CTA.
    • I confirm deliverables and the ideal timeline for shooting and editing.

  2. Proposal & ideal package

    I send you deliverable options with prices and timelines.

    Learn more quick
    • Packages with variations (hook/angle), captioned and uncaptioned versions.
    • Usage definition (organic/ads/whitelisting, if any).
    • If you want: extra options (photo UGC, cuts, thumbnails).

  3. Script & quick approval

    I propose hooks + video structure for approval before shooting.

    Learn more 1–2 days
    • Hooks + bullet points (what needs to be said / shown).
    • You approve or adjust (no bureaucracy).
    • After that, the shoot runs aligned and efficient.

  4. Production & shooting

    I shoot with an aesthetic aligned to the product + trend.

    Learn more 1–3 days
    • Shooting in natural light/studio (whichever fits best).
    • Real-use scenes + product close-ups + social proof (when it makes sense).
    • Footage planned for ad cuts and variations.

  5. Editing & final delivery

    I edit (dynamic + captions) and deliver everything organized.

    Learn more 2–5 days
    • High-res delivery + version optimized for platforms (Reels/TikTok).
    • Organized by folder with clear names (e.g. Hook1_V1, Hook1_V2...).
    • 1 round of light adjustments included (e.g. text/caption/cut).

UGC Investment

Choose the ideal journey for your brand.

Package 1

1 vertical video

  • Simple script
  • 1 photo
  • Standard editing
  • Captions
  • 1 simple revision
  • Paid traffic for 3 months (90 days) + organic in the same period

R$ 300

Request
Most popular

Package 2

2 vertical videos

  • 2 humanized scripts
  • 2 lifestyle photos
  • 1 simple revision
  • Full editing
  • Captions
  • Light visual/sound effects (pacing, transitions, on-screen text)
  • Paid traffic for 3 months (90 days) + organic in the same period

R$ 550

Request

Package 3

4 vertical videos

  • 4 humanized scripts (campaign strategy)
  • Premium editing (more pacing + finishing)
  • 2 revisions
  • Captions
  • Light visual/sound effects (pacing, transitions, on-screen text)
  • Paid traffic for 6 months (180 days) + organic in the same period

R$ 1100

Request

Influencer Investment

Package 1

Sequence of 3 stories

  • Short copy
  • Tag/mention
  • Link/CTA (if any)

R$ 150

Request

Package 2

1 Reels + 1 cover photo

  • 1 cover photo
  • Sequence of 3 stories with CTA
  • Tag/mention

R$ 300

Request

Package 3

2 Reels/month + 1 weekly story (4 a month)

  • Monthly planning (dates) + CTA
  • Tag/mention

R$ 700/mês

Request

Tell me about the project

A few questions so I can come to our conversation with a proposal ready.

If you haven't decided, pick the last option.
This really helps me understand what your brand sees in my work.
Paste links (Drive, Notion, a board) or describe what you have in mind.
Up to 4 images, 5 MB each.